Martin, Roger L.
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business Press, c2009. - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808 (hbk. : alk. paper)
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
Management.
658.4063 / MAR
The design of business : why design thinking is the next competitive advantage / Roger Martin. - Boston, Mass. : Harvard Business Press, c2009. - xiii, 191 p. : ill. ; 22 cm.
Includes bibliographical references and index.
The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
9781422177808 (hbk. : alk. paper)
Creative ability in business.
Lateral thinking.
Creative thinking.
Knowledge management.
Management.
658.4063 / MAR