| 000 -LEADER |
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| fixed length control field |
02501cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240724132853.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m |o d | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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200420s2021 enk ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Cancelled/invalid ISBN |
9781474299411 |
| Qualifying information |
(paperback) |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
741.609 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Raizman, David Seth, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reading graphic design history : |
| Remainder of title |
image, text and context / |
| Statement of responsibility, etc |
David Raizman. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Cultural histories of design |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- Cassandre and Dubonnet: art posters and publicité in interwar Paris -- Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Graphic arts |
| General subdivision |
Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts |
| General subdivision |
Political aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts |
| General subdivision |
History. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
Raizman, David Seth. |
| Title |
Reading graphic design history |
| Place, publisher, and date of publication |
London ; New York : Bloomsbury Visual Arts, 2020. |
| International Standard Book Number |
9781474299411 |
| Record control number |
(DLC) 2020011223 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
