Graphic design discourse :  evolving theories, ideologies, and processes of visual communication / 
 Evolving theories, ideologies, and processes of visual communication 
edited by Henry Hongmin Kim ; foreword by Steff Geissbühler. 
 - First edition. 
 - 455 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 450-455). 
<br/><br/> "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"-- 
<br/><br/><label>ISBN: </label>9781616895587 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Visual communication--Methodology.<br/>Graphic arts--Methodology.<br/>DESIGN / General.<br/>DESIGN / Graphic Arts / General.<br/>DESIGN / Essays.
<br/><br/><label>Dewey Class. No.: </label>302.2/22