TY  - BOOK
AU  - Kim,Henry Hongmin
AU  - Geissbuhler,Steff
TI  - Graphic design discourse: evolving theories, ideologies, and processes of visual communication 
SN  - 9781616895587 (paperback)
U1  - 302.2/22 23
KW  - Visual communication
KW  - Methodology
KW  - Graphic arts
KW  - DESIGN / General
KW  - bisacsh
KW  - DESIGN / Graphic Arts / General
KW  - DESIGN / Essays
N1  - Includes bibliographical references (pages 450-455)
N2  - "Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
ER  -