TY  - BOOK
AU  - Adams,Sean
TI  - How design makes us think: and feel and do things 
SN  - 9781616899776
U1  - 741.6 23
KW  - Graphic arts
KW  - Technique
KW  - Psychology
KW  - Visual communication
KW  - Visual perception
KW  - Study and teaching
KW  - Emotions in art
KW  - Social control
KW  - Social engineering
KW  - fast
N1  - Subtitle from cover; Includes index; Seduction -- Efficiency -- Love -- Humor -- Intelligence -- Elegance -- Pride -- Innovation -- Innocence -- Nostalgia -- Anger -- Pleasure -- Honesty
N2  - "In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience"-- Provided by publisher; "From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things."--Google Books viewed Apr. 19, 2021
ER  -