000 01613cam a22002898i 4500
999 _c10406
_d10406
005 20220316173853.0
008 170425s2017 nyu b 000 0 eng
010 _a 2017020104
020 _a9781616895587 (paperback)
020 _a9781616896393 (hardcover)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
082 0 0 _a302.2/22
_223
245 0 0 _aGraphic design discourse :
_bevolving theories, ideologies, and processes of visual communication /
_cedited by Henry Hongmin Kim ; foreword by Steff Geissbühler.
250 _aFirst edition.
263 _a1111
300 _apages cm
504 _aIncludes bibliographical references.
520 _a"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
650 0 _aVisual communication
_xMethodology.
650 0 _aGraphic arts
_xMethodology.
650 7 _aDESIGN / General.
_2bisacsh
650 7 _aDESIGN / Graphic Arts / General.
_2bisacsh
650 7 _aDESIGN / Essays.
_2bisacsh
700 1 _aKim, Henry Hongmin,
_eeditor.
942 _2ddc