000			01529cam a2200229 i 4500
999			_c12833 _d12833
003			OSt
005			20240802151502.0
008			160815s2017 nyua 000 0 eng
020			_a9781616893941 (hardback)
042			_apcc
082	0	0	_a658.4/022 _223
084			_aDES012000 _aBUS000000 _2bisacsh
100	1		_aGranet, Keith, _d1956- _eauthor.
245	1	4	_aThe business of creativity : _bhow to build the right team for success / _cKeith Granet.
300			_a190 pages : _billustrations ; _c26 cm
520			_a"Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one"--
650		0	_aCreative ability in business.
650		0	_aBusiness planning.
650		7	_aDESIGN / Reference. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / General. _2bisacsh
942			_2ddc