000			01729cam a2200289 i 4500
999			_c12859 _d12859
003			OSt
005			20240725131813.0
008			170425s2018 nyua b 000 0 eng
020			_a9781616895587 (paperback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a302.2/22 _223
245	0	0	_aGraphic design discourse : _bevolving theories, ideologies, and processes of visual communication / _cedited by Henry Hongmin Kim ; foreword by Steff Geissbühler.
246	3	0	_aEvolving theories, ideologies, and processes of visual communication
250			_aFirst edition.
300			_a455 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 450-455).
520			_a"Since its inception, the field of graphic design--whose primary aim is visual communication--has struggled between two contradictory poles: design resulting from a rigorous, fixed set of rules, and design that expresses the hand of the artist. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, this illuminating anthology establishes a new paradigm for graphic design methodologies for the twenty-first century"--
650		0	_aVisual communication _xMethodology.
650		0	_aGraphic arts _xMethodology.
650		7	_aDESIGN / General. _2bisacsh
650		7	_aDESIGN / Graphic Arts / General. _2bisacsh
650		7	_aDESIGN / Essays. _2bisacsh
700	1		_aKim, Henry Hongmin, _eeditor.
700	1		_aGeissbuhler, Steff, _d1942- _ewriter of foreword.
942			_2ddc